Media Brief Essays

Media Brief Essays Media Brief Essay Media Brief Essay I have been set the task to advertise and promote a fictional film through a trailer or poster. I have chosen to produce a poster, as I believe it is less time consuming and my work would be more flexible as I already have a digital camera at work.My advertising will consist of a teaser poster and a main poster. I will advertise my movie in Newspapers such as the Sun to attract my primary target audience, which according to my research are teenagers between the ages of 15-18.To attract people from an older generation, who are my secondary target audience, I will advertise in newspapers such as The Guardian and The Times which due to my research is read by people aged between 20-45 and above.The movie will have a certificate of 15 as the features in the movie consist of a violent action and an overdose of blood, due to its action/thriller genre thus is inappropriate for children under the age of 15.I also produced a survey as part of my market research, which helps me to focus on my t arget audience and meet their requirements. As my research indicated teenagers enjoy horror and action genres above any other and that is why I kept to that genre.I will use a brand image as a technique to sell my product, as I will not just be selling Disillusioned Minds but it will help to sell a set of values. So my aim is to make my movie a brand image which people will be able to relate to especially teenagers at this very delicate time when they pick everything up as my movie has a deeper level which could relate to many teenagers.I also have to think very hard when creating a title for my movie as I want to intrigue and keep the audience interested though not make it predictable such movies as Scream.The title of the movie can be a vital point in attracting people. In my title I will try to hold some intrigue and make the audience think, as my survey revealed that viewers like to be challenged and get bored quickly with predictable movies.Word of mouth advertising will also h elp in my advertising because it can be more effective than other resources of advertising. This is because the audience is more likely to take into account the views of their family and friends. Consumers will watch this movie; tell their friends about it and then this will hopefully influence others to go and watch it.My movie Disillusioned Minds is about a gang of youth in the suburbs of New York. It will portray their way of life and the pain and suffering they have to endure everyday of their lives. Then we fast foreword 20 years and see how their childhoods have affected the rest of their disillusioned lives. I feel many teenagers in particular can relate to this way of life and by watching this movie they can start thinking about improving their ways of life so they dont end up as homeless beggars but actually make something of themselves.My poster will be very different to most posters as I will portray my title in the poster thus see it from the teenagers point of view, and this will give us an idea of their lives and suffering.Firstly I have to decide the location to take my photos for two posters. I have chosen to take the pictures in the afternoon when the sun is setting so I can take a beautiful shot of the sky, which will be my main focal point of the poster. I will not use any lightning but just work with the original light.I will make a time plan which I have to strictly follow to complete my project on time. I have decided to take the photos when I go on a trip to a concert and will sleep outside in a tent, which will be the perfect time to see a sunset.After taking several photos I will pick two, which will be my teaser poster and my main poster. When I have chosen two I will use Photoshop 7 to personalise it and create my poster. Firstly I will do my teaser as it will set the ground for my main and I can get ideas for the main poster while creating the teaser.After completing my posters I will evaluate my work and see what I could have done differently to make my work better and suggest improvements I could have made to it.The research which I have carried out has helped me immensely in creating the poster I could to accommodate my target audience. In my research I found that the cast and title of the movie are vital points to attract people.